In 2020, according to the group's high-level research and decision, a white paper on the development of Cathay Pacific fire group in the next 3-5 years has been systematically planned. Realize the Chinese strategy and speed up the pace of brand nationalization. Cathay Pacific's new development plan white paper is the action guide for Cathay Pacific people. It is composed of three parts: the "four three" development strategy, the "five D" business model, and the "7 + 3" market new deal. It is necessary to create Taige Bureau in an all-round way, build a global fire protection system, build a community of shared destiny for the fire industry, and promote "China's fire prevention manufacturing" to "China's fire protection creation". China will one belt, one road, China, and China's The Creative Center.

[Guotai (East China) fire protection industrial park]

"Five D" business model

Cathay Pacific Group will build a "5D" business system model through 3-5 years of construction. That is: key customer strategy system, export-oriented system, property operation system, management cost system, added value-added system. These five management systems rely on each other and integrate effectively to form a new sustainable development model of Cathay Pacific.

Key Account Strategy

Based on the 20-year accumulated terminal resources of fire protection, civil air defense and engineering, as well as the integrated resources of qualification and products, Cathay Pacific will carry out strategic negotiation and cooperation from the upper level from online to offline in the way of creating integration and sharing economy, so as to realize leapfrog development. It plans to set up a 100% holding subsidiary in each province of Greater China. In order to further broaden the sustainable development path of Cathay Pacific, we should build a comprehensive strategic system for key customers of Cathay Pacific.

Export oriented system

Through international exhibitions, introduction of talents, deepening customer relationship, international trademark and product qualification international application and certification, we will accelerate the brand development and enhance the international reputation and influence of the brand. On the basis of the existing international technology center, build an international trade center, and rely on the resources of technical partners to rapidly layout, so as to realize the rapid growth of Cathay Pacific international business.

Property operation system and management cost system

Based on the existing system of the established east China emergency Industrial Park, Cathay Pacific will actively attract excellent partners in the industry to enter the park, incubate China Fire creation center, and try out the operation mode of property management. The establishment of Cathay Pacific new type of partnership 3A system, namely, production and operation partnership system, marketing development partnership system and management and operation partnership system. Among them, the marketing development partnership system is deployed with the three-level structure of "governor, mayor and county head of Cathay Pacific". In a word, Cathay Pacific will build a common platform to get through the upstream, middle and downstream resources of fire protection, realize chain operation of fire protection industry, break the intermediate barriers, and build a large fire protection industry ecology with transparent integration and win-win cooperation.

Value added system

Cathay Pacific Group is currently focusing on the development of fire light industry, that is, fire protection, maintenance, installation, testing, maintenance, evaluation, training and education industries. It has established Cathay Pacific Internet of things technical service company, testing company, Cathay Pacific fire school, and brand operation company aiming at the five-year maintenance and release plan of fire extinguisher to create Cathay Pacific's new sharing economy. This will be a new growth point for the development of Cathay Pacific Group.

At this point, Cathay Pacific's "five D" business model will systematically integrate and integrate all levels of the fire industry ecology, so as to realize the five D closed-loop of the large-scale fire-fighting industry ecology, and create a new ecology and new pattern of the industry.

[Guotai Yuhua headquarters base]