[Guotai News] 2020 is another new era for Cathay Pacific Group after 20 years of development. In order to better promote the development of the group and build Cathay Pacific brand, over the years, the company has attached great importance to the three-dimensional communication strategy of the brand. In addition to building the three-dimensional communication strategy of flat media, network and CCTV, the company also increased the investment of high-speed advertising and carried out a series of brand promotion new layout on outdoor media.

It is reported that, since 2018, Cathay Pacific Group has changed its strategy of advertising anti-aircraft guns, replacing scattered advertising with intensive advertising, and directly put ten billboards on Shanghai Nanjing Expressway, which are independent and eye-catching, with long viewing time and excellent visual effect, which has won Cathay Pacific a good brand promotion effect, thus further increasing the brand exposure.

Cathay Pacific Group is committed to building a comprehensive service provider of China's emergency safety industry with fire protection as the core. In 2020, according to the decision of senior management of the group, a white paper on the development of Guotai group in the next five years has been systematically planned, that is, to implement the China strategy and accelerate the pace of brand internationalization. Specifically, it is composed of three parts: the "four three three" development strategy, "five D" business model, and "7 + 3" market new deal. It aims to create a standardized system for the design, construction, maintenance, inspection and maintenance of Cathay Pacific fire engineering, comprehensively create a big power TEG Bureau, build a global system of fire protection in great power, and promote "China fire protection manufacturing" to "China fire protection creation". China's China one belt, one road, is the main engine of China's fire protection. It is leading the world to build a world fire center and China's The Creative Center.