[Cathay News] On November 15, 2019, Wang Genbin, Chairman of Cathay Group and Wu Jian, Director of Cathay Brand Center, attended the Competitive Strategy Training Camp organized by Junzhi Strategic Consulting Company in Shanghai. The training camp lasted for three days. Mr. Xie Weishan, the chairman of Junzhi Strategic Consulting, and Mr. Xie Hongda, the general manager of the training camp, covered key factors of business competition, the use of competitive strategies, the deconstruction of commercial warfare models, and practical case exercises to help enterprises rebuild. The “competition strategy” is the core of the new business strategy, which benefits the participants.

    The participants in the training came from brand companies in various industries across the country, and the chairman of the board led the team to participate in the key positions of the company. Such as Yager, Sanjiu Medicine, Mama Travel Network and other enterprises. During the training period, Wu Jian, the director of Cathay Brand Center, stood out in the “strategic theory” sharing session and won the “Best Sharing” award, which won an honor for Cathay brand. This round of competition is fierce, it is rare.

[Photo shows Wu Jian, the director of Cathay Brand Center, is now awarded]

It is reported that Shanghai Junzhi Enterprise Management Co., Ltd. ("Junzhi Strategic Consulting") is a strategic consulting company dedicated to assisting enterprises to win competition. With more than ten years of practical experience, it has concluded a competitive strategy system and a new strategic consulting model. From developing strategic directions for enterprises to strategic escort services and guarantees, they have taken the lead in completing the breakthroughs in the five major areas of theory, actual combat, tools, achievements, and culture in the consulting field. They have won heated discussion in the business community and won the Oscar Award in the consulting industry. The Constantine Award is honored. This consulting industry "Dark Horse" Junzhi has helped 16 companies to achieve growth results in the past two years, including Feihe Milk Powder, Focus Media, Fragrance, Yadi Electric Vehicle, Feijin Financial Technology, Xiaoxian Stewed Stewed Bird's Nest, etc. It has become a leader among the same types of consulting companies and has been hailed as the "China Consulting Benchmark" by the outside world.

     After 20 years of development, Cathay Group has always adhered to the brand development path under the leadership of Chairman Wang Genbin and maintained certain advantages in the competition of industry enterprises. This time, he and Wu Jian, the director of the brand center, participated in the strategic training camp of Junzhi Consulting. They wanted to cultivate and improve the management level of the brand and help the development of the Cathay brand. Because the opportunities for market competition are not many, it is fleeting, and the formulation of corporate competition strategy is determined by the situation. The development and positioning of enterprises is more critical. Recently, the Group put forward the strategic slogan of “preserving, increasing, and welcoming the door, when Cathay Pacific is in the 20th year, the main board is listed”, which further activates the vitality of the company. Here, we sincerely wish that the future of Cathay Pacific will be more exciting !

[The picture shows the live photography of the "Learning Champion" group]