[Cathay Pacific News] On November 9, 2019, Cathay Pacific Group officially signed the contract for the title project of the high-speed rail Beijing-Shanghai line on the "119" firefighting day, which marked the upcoming "Guotai Fire" special train. On such an important day, Cathay Group, as the only company in the industry to be named on the high-speed rail, through this special form, spread the safety concept for the majority of Chinese people, raise the awareness of national security, and contribute to the prosperity and stability of the motherland.

Cathay Pacific Group is a national emergency safety industry integrated service provider dedicated to building fire protection as the core. It has a national fire protection industrial park covering an area of nearly 400 acres. The industrial park is a comprehensive industrial cluster integrating technology, R&D, pilot, incubation, production, life, education and experience. Over the years, Cathay Pacific has paid special attention to the three-dimensional communication of brands, and has built an online and offline all-round communication strategy, from flat media to the Internet, from CCTV to high-speed, etc., which has shaped the brand image of Cathay Pacific and made Cathay Pacific The brand's exposure and influence are constantly increasing. The Cathay Pacific Group's title for the high-speed train on the Beijing-Shanghai line is one of the important measures for the brand building of the Cathay Pacific Group. It aims to spread the new concept of “smart and safe, happy society” to every Chinese, so that “care for life and concern for firefighting” "More deeply into the hearts of the people.